Hashtag Lifestyle

Hashtag Lifestyle

Brand identity, photography, and social media for an events and catering brand based in Impendle - #Hashtag Lifestyle.

hashtag lifestyle countdown 1
hashtag lifestyle new years

Published Date: August 12, 2021

Details

A brand new shisa nyama was looking to heat up Impendle and all its surrounding areas with an event launch their target market would never forget. Which is why they approached us to create branding, photography and a social media campaign people in the surrounding areas would fall in love with as Impendle’s number 1 chill spot, and the golden standard for entertainment, good food and vibes.

Services

Branding
Social Media
Photography

Industry

Events & Catering

Challenge

With the lofty ambition of putting together events that the people of Impendle would never forget #Hashtag Lifestyle needed an identity that matched its ambitions. This goal had to be illustrated through a strong corporate identity that emphasised the fun yet chilled vibes the company wanted its consumers to feel. To make sure that their message was received loud and clear there needed to be a strong advertising campaign.

Process

Simple, yet elegant, is a term that was flipped on its head when creating the brand identity of this company. With a logo that perfectly reflected this with its elegant color scheme, but simple typeface, we set about presenting a message that spoke of the brand's nature - to be an exclusive hangout zone where one could chill with good company. To burn the message of their big launch event into people's hearts and minds, a countdown campaign was initiated to ensure that nobody in the Impendle region would miss out on the experience of #Hashtag Lifestyle's big event.

Solution

With the campaign tagline “Impendle’s number one chill spot” that our team came up with, we set the bar high when it came to strategy and execution. We set out to create a vibe like no other that our target market could truly resonate with. From our gold standard branding that reflects the energy and values of the Shisa Nyama. To the electric and undeniably entertaining social media campaign. We successfully brought people from far and wide to enjoy the exhilarating atmosphere of you guessed it the number go to chill spot Impendle.

hashtag lifestyle logo

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