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Culinary Cloud

Brand identity, social media and photography for the food & health company - Culinary Cloud.

Culinary cloud logo

Review

"Working with B&E Design Firm has been nothing but an absolutely amazing experience, from the first meeting that took place the journey has been smooth, informative and a wonderful one . The service delivery I would rate 100 % because of how efficiently everything was executed without lacking in terms of quality. I would defiantly recommend B&E Design to other people because not is the company great at producing excellent work, the company has individuals whom are passionate and driven about their clients. The interactions with the company were great, I enjoyed each and every meeting. B&E Design Firm defiantly brought great values into my company but mostly importantly me and for that I will be forever grateful." - said Portia Mkhize, Managing Director

Culinary Cloud
Culinary cloud Corporate identity

Published Date: August 12, 2021

Details

Private cheffing, seafood boils and exclusive culinary lessons no longer have to be mutually exclusive. Culinary Cloud, a company that specializes in all of these things came to us with a request of creating a brand identity that spoke of the company’s desire to make fine dining readily available to its consumer base wherever they may be and have this identity be accompanied by branding and images that properly illustrated their desire.

Services

Branding
Photography

Industry

Food & Health

Challenge

One of the company’s core values is luxury, so therefore we had to create a brand strategy that embodied this vision. The brand messaging needed to be something that spoke of Culinary Cloud’s values while also maintaining an air of adaptability due to the fact that not everyone’s culinary needs are the same. Providing world-class services to their consumer base is very important to them and this philosophy needed to be illustrated effectively throughout their corporate identity, social media and photography.

Process

The logo design needed to reflect the company’s ability to provide luxurious dining experiences at world-class standards. It’s regal, yet stylish, and it pops out because it shines with an elegance that is wrapped in the promise of Culinary Cloud’s philosophies being lived up to. The Silk-serif typeface’s high contrast ability ties up the elegance angle without making the company seem dated. With a word like cloud in its name, the customer’s experience with the culinary supremos will be like sleeping on a cloud.

Solution

Guided by Culinary Cloud’s core values, we created a brand that preached the gospel of a world-class fine dining experience wherever their customers found convenient. With images that showcased the company’s abilities to create these types of experiences, we were able to create a unique identity for this burgeoning company so that it could take on the titans of its field.

Culinary Cloud Social Media post

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