Branding, Website, and Search Engine Optimisation of one of the country’s most up-and-coming tourism companies.
Published Date: August 11, 2021
Details
Sibo M Travel & Tours is a company with an extensive history that cares deeply about their consumer base and the province they offer tours in. With this in mind, we had to make sure that any search results of a tourism company based in KZN resulted in a favorable outcome for Sibo M Travel & Tours.
Services
Industry
Website
The tourism sector is a vast one in South Africa, especially in the region of KwaZulu-Natal. Sibo M Travel & Tours had amazing packages that needed to be conveyed to the masses. Our approach to this was to improve their brand identity and create a website that best reflects who they are, and what they are about.
At B&E Design Firm, our first job was to create an identity that spoke of Sibo M.’s core values. It was important for the corporate branding to convey the golden standard that Sibo M. Travel & Tours provides in all its different aspects; from the tours, to how they handle customers. It’s all done to the highest degree. This was followed up by a website and brand strategy, with designs that had to be innovative so as to effectively convey the safari and tourism’s business model and value.
Inspired by the beauty of KwaZulu-Natal we set off on a journey to position Sibo M Travel and Tours as the go-to safari and tourism company in Durban. From their extensive knowledge on the province to their passion for wildlife and the rich history, we executed all this with the client’s ideal vision in mind whilst also bringing to the surface the values of what they stand for.
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