Google Ads Vs. Facebook Ads
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B&E Design Firm

Unmasking the Ultimate Showdown: Google Ads vs. Facebook Ads!

Key takeaways from the article:
  1. Google Ads and Facebook Ads: Two popular online advertising platforms with different approaches.
  2. Paid Search Ads: Google Ads focuses on paid search ads, targeting users based on specific keywords, while Facebook Ads is a paid social platform that allows businesses to target users based on demographics, interests, and behaviour.
  3. Audience Reach: Google Ads has a large audience reach and offers various ad formats, making it suitable for businesses of all sizes.
  4. Targeting Options: Facebook Ads provide granular audience targeting options and have a visual platform that captures users’ attention.
  5. Paid Social Ads: Google Ads uses paid search ads while Facebook Ads use paid social ads.
  6. Various Formats: Google Ads offer a large audience reach and various ad formats, benefiting businesses big or small.
  7. Visually Appealing Ads: Facebook Ad’s granular audience targeting allows reaching specific groups with visually appealing ads.
  8. Choosing Between Google Ads and Facebook Ads: Choosing between the two depends on your campaign goals, audience intent, cost preference, and conversion rates.
Table of Contents

Google Ads Vs. Facebook Ads

Google Ads Vs. Facebook Ads

Finding it a bit of a puzzle when deciding how to divvy up your advertising budget between Google Ads and Facebook Ads? You’re certainly not alone, mate. We’ve been in that boat as well, scratching our heads until we decided to deep dive into the world of online adverts.

After considerable research, we’ve managed to unravel some rather interesting insights indeed. In this blog post, we’ll illuminate the strengths, benefits and differences between these two behemoths of online advertising.

Fancy a bit more clarity? Right then – let’s jump straight in!

Understanding Google Ads vs. Facebook Ads

Paid Google Ads Vs. Facebook Ads

Google Ads and Facebook Ads are two popular online advertising platforms that offer businesses the opportunity to reach their target audience effectively. While Google Ads focuses on paid search ads, targeting users based on specific keywords, Facebook Ads is a paid social platform that allows businesses to target users based on their demographics, interests, and behaviour.

Understanding the differences between these two platforms can help businesses make informed decisions about where to allocate their marketing budgets.

Paid Search vs. Paid Social

Google Ads use a paid search approach. This means your ad shows up when people search for specific things. You pick the words you want to link with your ads. Google Ads work well for businesses selling high-priced items, as they focus on getting sales.

On the other hand, Facebook uses a paid social way of showing ads. Your ad comes up while users browse their feeds or view their friends’ posts. You can choose who sees your ad based on details like age and location.

Facebook Ads are often cheaper and give good results for ads leading to blogs or websites.

Strengths and Advantages of Google Ads

Strengths of Google Ads

Google Ads offers a large audience reach, wide range of ad formats, and levels the playing field for businesses. Read on to learn more!

Large audience reach

Google Ads lets your business show up on many screens. It may be a phone or even an office computer. With the help of Google Ads, you can reach anyone using the internet. This makes it great for businesses big or small.

The large number of people you can reach is one strong point of Google Ads.

Wide range of ad formats

Google Ads let you show your message in many ways. You can use text, images, videos and more. This means you can find the best way to share what you do with the world. For instance, if you sell bikes, a video ad may help people see how fun it is to ride them.

Or if you run a café, photos of tasty cake might lure people in. Google Ads also give lots of options for where to show your ads – like on different websites or within mobile apps.

This makes sure they get seen by as many people as possible no matter where they are online.

Level playing field for businesses

Google Ads opens doors for all businesses, big or small. It lets you compete fairly with others in the market. You pay a similar cost to show your ad, no matter how large your company is.

So, even if you own a small shop or run a giant store, Google Ads works the same way. This way of advertising makes it fair for everyone. It can help increase sales and attract more people to your business.

Strengths and Advantages of Facebook Ads

Strengths of Facebook Ads

Facebook Ads offer granular audience targeting, allowing businesses to reach specific demographics and interests. The visual platform also provides the opportunity for creative and visually appealing ad formats that can capture users’ attention.

Additionally, Facebook Ads have the potential for high return on investment (ROI) as they allow businesses to engage with their target audience directly through comments, likes, and shares.

Granular audience targeting

Facebook Ads let you focus on a very specific group. You can choose who sees your ad by their age, location or what they like. This is great because it means only the right people see your ad.

Those are the people that might want to buy from your business! It’s also cheaper as you don’t waste money showing ads to people who aren’t interested. So with Facebook Ads, every penny goes towards finding new customers for your business.

Visual platform

Facebook Ads win the game here. They let us use pictures and videos to sell our products or services. People love what they can see! An ad with a photo catches more eyes than one without.

Even better, an ad with a video makes people stay longer. We can make it fun or serious, as long as it tells them how great we are! Facebook Ads give the power to show rather than tell.

It’s like having our shop window on each user’s screen! So, for businesses looking for an easy way to grab attention, Facebook is the place.

High ROI potential

Facebook Ads deliver high ROI. In other words, you get a good return on the money you put in. The cost of Facebook Ads is often less than Google Ads. This works out well for small business owners who have tight budgets.

Also, with its low-cost clicks and high conversion rates, it’s great to see how far your cash can go! You reach lots of people with little money spent. It’s like buying a cake that tastes great but doesn’t cost much! For big spenders too, Facebook is worth a try because one dollar spent might bring back even more dollars in profit!

Differences between Google Ads and Facebook Ads

Differences between Google Ads vs Facebook Ads

When comparing Google Ads and Facebook Ads, there are several key differences to consider. The first difference lies in the ad formats offered by each platform. While Google Ads primarily focuses on text ads that appear within search results, Facebook Ads offers a range of visually appealing ad formats including image ads, video ads, carousel ads, and more.

This distinction allows businesses to leverage the strengths of each platform based on their specific advertising goals and target audience preferences. In terms of targeting options, Google Ads relies heavily on keywords and search intent while Facebook Ads provides granular audience targeting options based on demographics, interests, behaviours, and even custom audiences.

Lastly, when it comes to ease of use, both platforms provide user-friendly interfaces but require different approaches for successful campaign management. Understanding these differences can help businesses make informed decisions about which platform is best suited for their advertising needs.

Ad formats

Both Google Ads and Facebook Ads offer a wide range of ad formats to choose from. On Google Ads, you can run search ads that show up when people search for specific keywords, as well as display ads that appear on websites within the Google Display Network.

Facebook Ads, on the other hand, allow you to create visually appealing ads with images or videos that appear in users’ news feeds or Instagram feeds. You can also run carousel ads that showcase multiple images or videos in a single ad unit.

The different ad formats available on both platforms give you the flexibility to choose what works best for your business and target audience.

Targeting options

Both Google Ads and Facebook Ads offer powerful targeting options to help businesses reach the right audience. On Google Ads, you can target specific keywords that relate to your business, allowing your ads to appear when people search for those keywords on Google.

This ensures that your ads are shown to people who are actively searching for products or services like yours.

Facebook Ads, on the other hand, provide granular audience targeting based on demographics such as age, gender, location and interests. This allows you to narrow down your target audience and display ads specifically to those who are most likely interested in what you have to offer.

Ease of use

Both Google Ads and Facebook Ads are designed to be user-friendly, making it easy for businesses of all sizes to navigate and create their ad campaigns. Whether you choose Google or Facebook, the platforms provide intuitive interfaces that allow you to set up your ads quickly and efficiently.

Both platforms offer step-by-step guides and resources to help you get started, so even if you’re new to online advertising, you can easily create effective campaigns. Additionally, both Google Ads and Facebook Ads have robust analytics tools that provide valuable insights into how your ads are performing, allowing you to make data-driven decisions and optimise your campaigns for better results.

When to Use Google Ads vs. Facebook Ads

Google Ads vs. Facebook Ads

When deciding between Google Ads and Facebook Ads, it’s important to consider your campaign goals, audience intent, cost and conversion differences. Read on to find out which platform is the best fit for your business needs.

Matching campaign goals

To choose between Google Ads and Facebook Ads, it’s important to consider your campaign goals. If you’re aiming for high conversions and have a higher budget, Google Ads may be the better option.

However, if driving traffic to your website or promoting blog posts is your goal, then Facebook Ads could be more effective. It’s worth noting that while Google Ads has a higher click-through rate, Facebook Ads generally have a lower cost per click.

Ultimately, understanding your goals will help you make the right choice for your business.

Audience intent

Understanding the intent of your audience is crucial when deciding between Google Ads and Facebook Ads. Google Ads are better suited for targeting users who are actively searching for specific products or services.

This means that if you want to capture potential customers at the moment they’re ready to make a purchase, Google Ads is the way to go. On the other hand, Facebook Ads excel at reaching users who may not be actively searching but have displayed an interest in similar products or services.

If your goal is to raise awareness, build brand recognition, or engage with a wider audience, then Facebook Ads can help you achieve those objectives effectively. By aligning your advertising strategy with the intent of your desired audience, you can maximise the impact of your campaigns on both platforms.

Cost and conversion differences

When comparing the cost and conversion differences between Google Ads and Facebook Ads, it’s important to consider your campaign goals and target audience. Facebook ads tend to be cheaper than Google ads, with a lower CPC ranging from a few cents to a few dollars.

On the other hand, Google ads can be more expensive but are suitable for businesses with high-ticket items looking for conversions. In terms of conversion rates, both platforms have similar percentages, with Facebook ads at 6.57% and Google ads at 6.33%.

Ultimately, it’s crucial to choose the platform that aligns best with your business needs and budget constraints.

Example: “When deciding between Google Ads and Facebook Ads, cost and conversion play a significant role in making an informed choice. If you’re looking for inexpensive advertising options that drive website traffic or promote content like blogs or downloadable materials, Facebook Ads may be the better option due to their lower cost per click (CPC).

Best alternatives

If you’re looking for alternatives to Google Ads and Facebook Ads, there are a few options worth considering. One alternative is Microsoft Advertising, which allows you to reach a large audience through search engine ads on Bing.

It offers similar targeting options and can be cost-effective with lower competition compared to Google Ads. Another option is Instagram Ads, which can be a great choice if your target audience is younger and more visually-oriented.

Instagram’s highly visual platform allows for creative ad formats that can help engage users effectively. Additionally, LinkedIn Ads are ideal for business-to-business (B2B) advertising as it focuses on professional networking and targeting professionals in specific industries or job titles.

Utilising both platforms together

We can maximise our advertising results by utilising both Google Ads and Facebook Ads together. Google Ads is great for reaching a wide audience and driving conversions, while Facebook Ads excels in targeting specific audiences with visual content.

By combining the strengths of both platforms, we can increase brand visibility, drive traffic to our website or blog posts, and generate conversions at a lower cost. With careful planning and strategic allocation of budget, we can create a holistic marketing approach that reaches a broader range of potential customers and maximises our return on investment (ROI).


In conclusion, when deciding between Google Ads and Facebook Ads for your business, it is crucial to consider your specific goals and target audience. B&E Design Firm understands the importance of choosing the right platform that aligns with your business needs.

Both Google Ads and Facebook Ads have their strengths and advantages, so it’s essential to evaluate factors like cost, conversion rates, ad formats, targeting options, and ease of use.

Ultimately, a well-planned advertising strategy that utilises both platforms together might be the most effective approach for maximising reach and driving successful campaigns.


Google Ads is a paid advertising platform based on search ads while Facebook Ads is a social media advertising platform.

There’s no clear answer as the cost of Google Ads vs. Facebook Ads can vary greatly based on your ad campaign strategy, target audience, and other factors.

Consider the benefits of both platforms: If you want to reach people actively looking for services like yours, opt for Google; if you aim at building brand awareness among large groups of users, consider using Facebook.

Yes! Effective advertising techniques such as PPC (Pay Per Click) can boost your return on investment whether you use Google ads or Facebook.


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Kenji Suwanthong
Kenji Suwanthong stands out as a dedicated digital marketing professional, with a deep-seated commitment to reshaping the business environment for local enterprises. He is on a mission to dismantle preconceived notions about digital marketing, earning himself a spot as a reliable and innovative figure in the sector. Kenji’s extensive research background and varied skill set enable him to devise customized digital marketing plans that help small businesses not only stay competitive but also excel in their market. His unique and impactful approach to digital marketing stems from a combination of his expertise and a steadfast dedication to uplifting local businesses. As a forward-thinking leader in this domain, Kenji constantly seeks out new ways to apply technology and harness data to advance small businesses. His enthusiasm for continuous learning and development ensures his clients are always at the forefront, maximizing advanced tools and methodologies. Kenji’s commitment to client success, coupled with his authentic drive to support local businesses in their growth, establishes him as an invaluable contributor to the digital marketing sphere.

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